To begin the research I went out and interviewed several runners as well as non-athletes, various questions for ideas regarding how to come up with a way to make working out more enjoyable.
A great way to gather quick survey information is to use an online software called
SurveyMonkey.com. SurveyMonkey allows researches to set up professional looking questionnaire that can easily be distributed online to users for feedback.
To learn more about the workout experience I went out running with various run clubs, I ran at various 24 hour fitness locations and I ran through local parks and sidewalks.
I spent some time sitting in the park, the gym, and even observing marathons to get a sense of what people did and did not enjoy about exercising. This also gave me the opportunity to ask a runner questions immediately after a run regarding how to better enhance the exercise experience using a mobile app.
The google search engine was a great tool for looking up all different types of research information. For example I used Google to learn more about organized run clubs, I used it research the list of top fitness mobile apps that existed on the current market and countless other information.
I used marketing research from advertising agencies that offered free case studies and that worked on other exercise apps to learn more about the target fitness market that they were after and also to view if their target market was a success or failure. Here is one case study that I used to find out the best target personas to go after and design the mobile app for.
http://www.mobyaffiliates.com/blog/health-and-fitness-apps-promotional-methods-catching-the-wave-of-new-year-resolutions/A great way to gather quick survey information is to use an online software called
SurveyMonkey.com. SurveyMonkey allows researches to set up professional looking questionnaire that can easily be distributed online to users for feedback.