Problem

Currently the Lose It! app needs to increase customer retention by improving the onboarding process and enhancing user experience weaknesses.

Solution

By utilizing Heuristic Analysis, Remote Usability Testing with UserTesting.com and Loop11.com, a Cognitive Walkthrough and a Competitive Analysis the UX Research Team uncovered both quantitative and qualitative data insights. The insights allowed for the UX Research Team to learn what users are thinking while interacting with the “Lose It!” app, as well as where the users pain points are in the overall schema of the application.

Utilizing these insights will give the UX Team a window into how to improve the interface of the application. The two images below reveal the quantitative data results as well as insights that were received from the 4 different types of Usability Testing.